Connecting CUBANS
through CULTURE

Chris Vázquez, or Cubano Chris as he’s known on social media, is a third-generation Cuban American from Miami currently living in New York City. He describes his purpose in life as connecting Cubans through culture by leveraging the elements of “Cubanidad” – the essence of being Cuban – to convert the Cuban diaspora into a powerful global network.


Brand Development

Identity Design

Print Collateral


Cuba NYC Logo on black

One of the ways he carries out this mission is through the CubaNYC Experience, a hands-on & immersive tour of Cuban history and culture through Manhattan. He teaches you about incredible Cuban New Yorkers like José Martí and Felix Varela, makes you fresh Cuban cafecito (with Miami-style espumitas), and lets you try raw sugar cane and maduros from one of the last authentic Cuban Chinese restaurants. 

Brandman Design Co. provided CubaNYC with a new brand identity, business collateral, merchandise and marketing materials to promote Chris’ business and communicate the benefits of the work he do for the Cuban and Cuban American communities.


Colour palette

Brandcolour palette


Cuba NYC Caviar Dreams typeface
CubaNYC t-shirts (red blue and dark grey)
CubaNYC business card
Cuba NYC white logo - 3 NYC skyscrapers standing on Cuba island
CubaNYC busstop poster promoting the Manhattan Cuban tour

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