This is a fully self-initiated project created to present possible solutions Brandman Vision develops to help breweries stand out from the competition and reach great results.
Our goal in this assignment is to create an identity for a startup brewing company run by two friends. A fresh, iconic brand look will build awareness and raise curiosity around a new local brewery located in Phoenix, Arizona.
Samuel and Nick are beer enthusiasts. Bored by the regular retail beer offer, decided to open their own beer business. With the help of Sam’s uncle (who previously brewed a beer in his garage), they’ve learned a craft and started with their beer brand.
The brewery’s success will come from creating a modern, iconic identity that will represent the brand, crafting an unforgettable experience for those who visit the physical location and spreading the brand story through retail beer packaging. By positioning the brand as unconventional relaxing spot and arousing the curiosity within the community we will separate it from other common breweries.
Brandman Vision went on to develop a catchy brand name, design logo mark and lockups, create a set of packaging designs, a collection of merchandise, and print collateral to promote the new Brand. There has been also a full marketing strategy prepared to help Yucatan with the proper launch.
It is hard to measure the impact matrix as the project doesn’t have a real business behind.
What could be described, is the position which the brand set in the industry. As most of the breweries focus on delivering just a taste experience, Yucatan merged both product and culture teaching aspects. By implementing an unexpected connection between beer and ancient Mayan culture it becomes the most interesting taste room in the area.
- Yucatan Brewing Co.
- Brewery branding
- Brand Research & Strategy
- Brand Identity System
- Packaging Design
- Promotion / Launch