The Mission
Chris Vázquez, or Cubano Chris as he’s known on social media, is a third-generation Cuban American from Miami currently living in New York City. He describes his purpose in life as connecting Cubans through culture by leveraging the elements of “Cubanidad” – the essence of being Cuban – to convert the Cuban diaspora into a powerful global network.
The venture’s success will come from creating an authentic, iconic identity and marketing materials representing the new face of the brand and promoting Cuban tour as an unforgettable experience among other city attractions.
The Output
Brandman Vision provided CubaNYC with a new brand identity, business collateral, merchandise, and marketing materials to promote the business and communicate the benefits of the work Chris does for the Cuban and Cuban American communities. We were able to develop very authentic Brand Identity and reflect the main goal of his business – Promoting the Cuban Culture in a great city of New York.
The Impact
Since the project has launched, CubaNYC Experience has been a tremendous success, achieving a much wider reach and resulting in triple the attendance in the event itself, priming the loyal followers of the brand for next event attractions.
Client
- CubaNYC Experience
Project
- Brand Identity
Services
- Brand Research & Strategy
- Brand Identity System
- Merchandising
- Marketing Collateral
