The cream producent known only by the bigger brands (protected by trade secret) which it supplies came up with a decision about launching their own product lines.
The retail adventure success will come from developing catchy brand name, building a luxury, feminine identity and creating packaging designs for first 2 product lines prepared for the market. Well planned positioning alongside distinct design style will definitely help Freia break through and stand out in pretty competitive beauty products industry.
Brandman Vision came up with memorable name for the brand (referred to Norwegian origin of the founder), created female oriented Brand Identity and designed minimalistic packaging with a sense of luxuriousness to position the Brand as driven by quality organic products seller.
The new Identity helped Freia with launch phase and positioned the brand in the right spot. Right from the launch of the promotion in small boutique chemist’s both product lines received a lot of positive reviews. It took only a month for Freia to expand their reach to farther market places in bigger cities. The owner truly believes that this is just a beginning of the new path for her company. Maybe even opening their own stores in the future.
- Freia Health and Beauty
- Brand Identity
- Crimson Rose Line
- Pure Lavender Line
- Brand Research & Strategy
- Brand Identity System
- Packaging Design
- Print Collateral