coffee & tea
PARO is a small coffee shop located in the heart of Zephyrhills (Florida), offering high quality coffee and tea, and promoting conversational atmosphere in their location.
PARO imports their beverage ingredients straight from Africa, cutting off the 3rd parties, to provide best quality, natural coffee in affordable prices. To drink with friends in the store or take it away.
Our job in this assignment was to merge high end product with friendly and casual place. PARO desired to look modern and minimalistic but stay away from common identities including coffee or cup symbols.
Their goal was to stand out from other coffee shops providing same type of hot beverages by putting focus on the importance of the atmosphere and company while sharing a coffee.
- Brand Research & Strategy
- Brand Identity System
- Print Collateral
- Packaging Design