IDENTITY & WEBSITE | PEGASUS

New Face of Architectural and Interior Design Firm

PEGASUS Architects

This is a personal project initiated from a Logo design made for Daily Logo Challenge. The logo came up with a huge dose of positive reaction so I have decided to expand it to full Identity Project and connect it to the Architectural and Interior Design firm from San Francisco, California.

Pegasus Architects is a company founded in 1989 by very talented Architect – Thomas McCormic. He worked as an architect and interior designer in a variety of companies and after 20 years of professional experience, he decided to open his own practice.

Pegasus offers a full range of services, including both commercial and residential architecture as well as interior design projects.

Starting from brand identity and strategic brand positioning Brandman Design Co. puts the brand in front of the competition and help them with attracting a great number of customers. The scope of the project includes also catalog designs and website development. Those materials will lead to Pegasus as the most trustworthy and reliable company by showcasing their amazing projects in a stylish, eye-catching way.

Services

Brand Research & Strategy
Brand Identity System
Print Collateral
Catalogue Design
Website Development

Typefaces

As Pegasus logo mark keeps minimalistic, geometric shapes we have chosen Righteous sans serif font for the main brand name to keep consistency. Solid and bold, like the architectural base with small customization – as a part reflecting creative soul of the company. The new logo has to represent also professionalism, high-class and reliability, that’s why we have chosen Clavo serif typeface for the wordmark underline – “Architects”. It makes the logo more official and formal. Connection of those 2 different typefaces in addition to the mark is a perfect blend between minimalism & sophistication, positioning the brand in front of the competition.

Website

Modern website creation is the path we took to help Pegasus Architects showcase their projects and build trust and authority within their clients. All that they need is a place where people can see their amazing work, read more about the process and meet the team. All in one place, packed in very clean and minimalistic layout.

We have chosen Webflow environment to build flex and fully responsive website and provide Pegasus clients and website users with stunning experience regardless the device they use to browse the site.

It has been also supplied by smart Content Management System (CMS), allowing the client to edit the website elements and add new projects as well as team members within a minutes without having to hire another developer in the future.

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